Everyone tells you to set up an autoresponder series to build relationships with your list members and close more sales.
If youโre not familiar with this method, itโs the concept of building a list and follow up with email marketing to generate sales. In case youโre new, thatโs okay โ you can read the Build and Grow Your List eBook for free here.
Letโs continueโฆ
But when you actually sit down to write that series, it can all be a bit puzzling.
You end up staring at a blank screen and trying to figure out what all to include in your initial sequence.
Until nowโฆ
Thatโs because inside this article youโll discover the five crucial emails you ought to include in every autoresponder sequence.
Take a lookโฆ
The Welcome Email
Obviously, this is the first email you send out to your new subscribers. This email should include a delivery link for any free product (where applicable) and a general welcome to the list.
Here are two other things to accomplish in this email:
1. Set expectations about your โnewsletterโ. Let people know how often theyโll get email, what to expect in those emails, and why they should read them. Youโll get a better open rate if you set these expectations upfront.
2. Build anticipation. You want to get people excited about the upcoming emails, so tell them the benefits of reading the newsletter and build anticipation for future mailings.
Next upโฆ
The โChecking Inโ Email
You probably sent a โlead magnetโ (the free product youโve given to get them to subscribe) in your first email. In your second email you can โcheck inโ to see if prospects have used the product and what sort of benefits theyโve been enjoying.
You can also encourage those who havenโt yet used the product to do so as soon as possible. Be sure to remind them of the benefits of using the product.
For example, โThis exciting weight loss report is changing the way people diet. No more hunger pangs, no more feeling irritable: just fast, effective fat loss. Find out whatโs got everyone so excited by reading it today!โ
The Story Email
In order to build a relationship with your subscribers (as well as sell something to them), you need to connect with them on an emotional level.
One good way to do this is by telling a story. Not only does a good story help evoke emotion, it also makes your content more memorable.
So what kind of story should you tell?
One of the best types of stories is one about a person whoโs just like your average subscriber. You can talk about this personโs problem and how they overcame it.
For example, if you have a weight loss newsletter, than tell a story about a person who overcame the odds to finally lose the weight and keep it off. (Naturally, youโll also include a link to the product that helped create this success.)
The Social Proof Email
One of the reasons youโve started a newsletter is so that you can sell products and services, right?
Problem is, your subscribers really donโt believe your claims. Theyโve heard them all before. They figure youโre biased anyway.
Thatโs where the social proof email comes in. This is a smooth way to handle the objection, โThis product wonโt work for me.โ
Simply send out an email with your top three or four testimonials enclosed. Alternatively, you might offer a case study.
Whatever form of proof you choose, just be sure it clearly proves your claims and handles the โit wonโt workโ objection.
The Call to Action Email
Throughout your series of emails, youโve been building value for a product by showcasing its benefits.
Now in this email the whole point is to call people to take some specific action. Better yet, give them a good reason to do so now, such as by presenting a limited time offer such as a discount or bonus.
For example: โClick here to order now, and youโll get the video upgrade for FREE. But hurry, this offer ends Thursday. Get yours now so you donโt kick yourself later!โ
Conclusion
So there you have it: the five emails every marketer ought to include in their autoresponder series. If you install these five emails in your series, youโre sure to see better relationships with your subscribers, a better open rate, and more sales.
All you need to do is to insert a promo in each email โ you can even use the PS part to do this and make some commissions by recommending a product.
Try it for yourself and see. Add these emails to your series today and see if you donโt start getting better results!