In this post we'll talk about 5 tips for writing a marketing email. These tips are offered so that anyone can get the best and most effective results from any email marketing campaign.
Marketing Email Tip #1
Always acquire your email list legitimately. That means people sign up to your list by voluntarily giving you their email information. No one likes to receive unsolicited emails, right? Most folks get more than a little aggravated when this happens. Plus, they will probably be deleted or sent straight to the junk folder anyway. Nothing has been accomplished other than pissing someone off.
Β Marketing Email Tip #2
Make your signup form on your website stand out, and make the process as easy as possible for your visitors to sign up to your email list.
You shouldn't ask your visitors for their life history on the sign up form. An email address is all you need. (It's OK to ask for a first name to). Most people are already leery of giving too much info.
Also, make sure you stay compliant with spam laws. This means you always have an unsubscribe link in all your marketing emails. If anyone wishes to stop receiving your emails, they can simply unsubscribe.
Marketing Email Tip #3
Whatever social media your on, include that information as well in your marketing email. Include your 'social buttons' or put your FB, Twitter, Instagram address, (whatever social media you're on)Β below your signature so that people can follow you there as well. Most everyone looking for products and services online, have not one, but multiple social media accounts. This is another means of getting exposure for your business and communicating with your audience in addition to sending a marketing email.
Marketing Email Tip #4
Be creative with the subject lines in your marketing email. Put some thought into them. After all, this is the first thing someone will see when they look in their inbox. If it doesn't grab their attention, or peak their curiosity in some way, it probably won't get opened. It might be the best marketing email ever written, but if it's not opened, no one will ever know.
Never capitalize all the letters in the subject line. Make it as natural as possible, like you're casually talking with someone, not shouting. Subject lines can be written in many different ways. They can be funny or serious, or written to peak curiosity. Over time, you get a feel for what type of subject line in your marketing email gets the best response.
Marketing Email Tip #5
How often should you send a marketing email to your list? The short answer is everyday. However, it depends on who you ask, but most email marketer's I know send a marketing email to their list everyday.
It's important to remember, not every marketing email is meant to sell all the time. No one wants to be constantly sold too. Provide good quality content relevant to your target audience. Content that is useful like tips, tricks, and strategies that are currently working in your niche. Offer value to your list and they will stay with you longer and buy more of what you have to sell.